Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. When looking at Google's Webmaster Guidelines, we can clearly see that their guidance on the basic principles of SEO:Īvoid tricks intended to improve search engine rankings. However, even if black hat SEO techniques prove to work for your website, the results are often short-lived. The majority of the SEO industry deems these practices to be completely unethical.īut the reality is that there are, and likely always will be, a small percentage of marketers who want to try and cheat the system and try to fast-track their site's organic success. There are significant risks involved with using black hat tactics to rank your website, and that's the reason why most SEOs choose not to consider such approaches.
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